This Privacy Policy describes how United Lanes LLC, doing business as Liv Calls ("Liv Calls," "we," "us," or "our") collects, uses, and shares information when you visit livcalls.com or engage with our services.
We are committed to protecting your privacy and being transparent about how information flows through our platform and our third party partners.
1. Who This Policy Covers
This Privacy Policy applies to:
- Website visitors who browse livcalls.com
- Business owners and representatives who schedule calls, complete onboarding forms, or communicate with our team
- Consumers whose calls may be routed through the ProAxis pay per call platform as a result of our marketing activities
If you are a consumer who called a phone number associated with a Liv Calls marketing campaign, please note that call handling, recording, and data retention are managed by ProAxis (proaxis.ai). We encourage you to review ProAxis's privacy policy for information about how your call data is handled at the platform level.
2. Information We Collect
Information you provide directly:
- Name, email address, phone number, and business information submitted through contact forms, scheduling tools, or onboarding inquiries on livcalls.com
- Communications you send to us via email or other channels
Information collected automatically:
- Browser type, IP address, pages visited, time spent on pages, and referring URLs collected through standard web analytics tools
- Cookie data and similar tracking technologies used to understand website traffic and improve our content
Information we do not collect directly:
- Liv Calls does not directly collect or store consumer call recordings. Call recording is handled at the ProAxis platform level.
- Liv Calls does not process or store payment card information. All billing is handled by ProAxis.
- Liv Calls does not maintain a database of consumer caller information beyond what is necessary to respond to business inquiries submitted through our website.
3. How We Use Your Information
Information collected through livcalls.com is used to:
- Respond to inquiries and schedule onboarding calls with prospective clients
- Provide information about our services and the ProAxis platform
- Improve our website content and SEO performance
- Communicate with existing clients about service updates, escalations, or support
- Comply with applicable legal obligations
We do not sell your personal information to third parties. We do not use your information for automated decision-making or profiling.
4. Call Data and the ProAxis Platform
Liv Calls operates as a marketing and onboarding partner within the ProAxis pay per call network. Once a business is onboarded through Liv Calls, call delivery, tracking, and recording are managed by ProAxis.
What this means for consumers:
If you called a phone number that was part of a Liv Calls marketing campaign — such as a number appearing on one of our industry pages — that call was routed and potentially recorded by ProAxis. Liv Calls does not have direct access to your call recording or personal information submitted at the ProAxis platform level.
For questions about consumer call data, recordings, or data deletion requests related to calls you made, please contact ProAxis directly at proaxis.ai or contact us at info@livcalls.com and we will escalate your request to ProAxis on your behalf.
What this means for businesses:
Call performance data, call recordings, and billing records associated with your ProAxis account are governed by ProAxis's privacy policy and data retention practices. Liv Calls may have access to aggregated performance data related to accounts we referred but does not independently store your call recordings or payment information.
5. Cookies and Tracking Technologies
Livcalls.com uses cookies and similar tracking technologies to:
- Understand how visitors navigate our website
- Measure the performance of our content and SEO efforts
- Improve the user experience across our industry and blog pages
You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain features on our website. We do not use cookies to serve targeted advertising to website visitors.
6. Third Party Services
Liv Calls may use third party tools and services in connection with our website operations including but not limited to:
- ProAxis (proaxis.ai) — pay per call platform handling call routing, tracking, recording, and billing
- Web analytics providers — to measure website traffic and content performance
- Scheduling tools — to facilitate onboarding calls with prospective clients
Each of these third party services operates under its own privacy policy. Liv Calls is not responsible for the data practices of third party platforms.
7. Data Sharing
Liv Calls does not sell your personal information. We may share your information in the following limited circumstances:
- With ProAxis — when you are onboarded as a client, your business information is shared with ProAxis to establish your account on their platform
- With service providers — third party tools we use to operate our website may process your information on our behalf under data processing agreements
- For legal compliance — we may disclose information if required by law, court order, or government authority
- In a business transfer — if United Lanes LLC is acquired, merged, or transfers its assets, your information may be transferred as part of that transaction
8. Data Retention
Liv Calls retains information you submit through our website for as long as necessary to fulfill the purposes described in this policy or as required by applicable law. If you would like us to delete your information, contact us at info@livcalls.com and we will process your request within a reasonable timeframe.
Call recordings and billing data associated with your ProAxis account are retained according to ProAxis's data retention policies.
9. Your Rights
Depending on your location, you may have rights regarding your personal information including the right to access, correct, or delete information we hold about you. To exercise any of these rights, contact us at info@livcalls.com.
For information related to call data or recordings handled by ProAxis, we will escalate your request to ProAxis on your behalf.
California residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). Liv Calls does not sell personal information as defined under the CCPA. To submit a data request, contact us at info@livcalls.com.
Nebraska residents: Liv Calls complies with applicable Nebraska data privacy laws. For data requests or privacy concerns, contact us at info@livcalls.com.
10. Children's Privacy
Livcalls.com is intended for use by business owners and professionals. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has submitted information through our website, contact us at info@livcalls.com and we will delete it promptly.
11. Security
Liv Calls takes reasonable technical and organizational measures to protect information submitted through our website from unauthorized access, loss, or misuse. However, no method of transmission over the internet is completely secure and we cannot guarantee absolute security.
Payment information and call recordings are handled by ProAxis and are subject to ProAxis's security practices and standards.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of livcalls.com following any changes constitutes your acceptance of the revised policy.
13. Contact Us
For privacy questions, data requests, or escalations to ProAxis regarding call data, contact us at: